Management Team
Paul Greenberg, MD, President
Prior to founding Fingertip Formulary, Dr. Greenberg spent over six years at Medco Health, one of the leading pharmacy benefit managers, where he was responsible for medcohealth.com, Medco's transactional website with over $2 billion in annual revenues. Dr. Greenberg was also a founder and past president of MedPage Today, a real-time online news and CME website for physicians. He completed a fellowship in gastroenterology at the University of California, San Francisco, and a residency in internal medicine at Massachusetts General Hospital.
Mike Green, Senior Vice President of Sales & Business Development
Mike Green is a twenty plus year veteran of the pharmaceutical industry with extensive experience in sales, brand management, eBusiness, pharmaceutical and physician marketing. Before joining Fingertip Formulary, he was the Director of eHealth Initiatives at Thomson PDR. At Thomson PDR, Mike had responsibility for all Internet and handheld strategies for PDR products, including physician and consumer web portals, and transactional e-commerce site and point-of-care handheld applications. Mike received a BA in Microbiology and Economics from Rutgers University and an MBA from Fordham University.
Ken Yu, Vice President of Business Development
Prior to joining Fingertip Formulary, Ken worked in equity research at UBS covering the health care services and PBM industries. Ken has a diverse healthcare and internet background including prior positions in ecommerce product development at Medco Health Solutions, business development and fundraising at Vault.com, and marketing at Empire Blue Cross Blue Shield. Ken holds a BS in Industrial Engineering from Columbia University and an MBA from The Wharton School.
Stirling Olson, Vice President of Information Technology
Stirling Olson has over fifteen years of experience in technology and almost ten years of experience building and managing teams of developers for mission-critical web-based technologies. With vast experience in both the transportation industry and the healthcare industry, Stirling has been responsible for all facets of system architecture, data security and performance/capacity issues. Stirling received a BSE from Duke University in Electrical Engineering and Computer Science.
Per Lofberg, Advisor
Per Lofberg serves as a special advisor to Fingertip Formulary and is currently President & CEO of Merck Capital Ventures. Previously, Per was Chairman of Merck-Medco Managed Care (currently Medco Health Solutions). Mr. Lofberg joined Medco in 1988 and was Senior Executive Vice President, Strategic Planning and Marketing, a member of the Office of the President, and a Director of the company prior to the acquisition by Merck in 1993. Per also spent 15 years with the Boston Consulting Group in Boston, Munich, West Germany, and New York where he was the partner in charge of the firm's New York office and responsible for the worldwide practice in health care. Mr. Lofberg has an M.S. degree from the Graduate School of Industrial Administration at Carnegie Mellon in Pittsburgh, Pennsylvania, and an undergraduate degree from the Stockholm School of Economics in Sweden.
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