Press Release
Tuesday, February 21, 2006Fingertip Formulary® Simplifies the Practice of Medicine by Going Mobile
Little Falls, NJ - Fingertip Formulary announces the launch of Fingertip Formulary Mobile®, a real-time, Internet-enabled wireless solution that provides physicians and other healthcare providers with comprehensive formulary data, including Medicare Part D plans, at the point of care. With a few simple keystrokes, physicians can now obtain formulary data at the time they need it using any BlackBerry, Pocket PC, or Palm Internet-enabled mobile PDA.
Fingertip Formulary is the first comprehensive, internet-connected, real-time formulary solution that is free to physicians. Traditionally, physicians have had no simple way to determine which drugs are covered under any of the 10 to 20 health plans in each of their practices. The launch of Medicare Part D has dramatically increased the number of plans they deal with and made the need for an integrated formulary solution even greater.
"I probably write 50 prescriptions a day, and because every health plan formulary is different, I literally have no way to know what's covered," said Mitchell Spirt, MD, Chief of Gastroenterology at Century City Doctors Hospital and Assistant Clinical Professor of Medicine at UCLA. "My staff and I are inundated with calls asking me to switch to formulary products. Fingertip Formulary is so simple to use and gives me just the details I need to get the information that's important to me."
By having formulary data available at the moment prescribing decisions are made, physicians can better optimize their patients' prescription drug benefit plans and prevent unnecessary costs for their patients. In addition, physicians directly benefit because the frequency of post-prescription calls and faxes, requesting the use of formulary products, can be reduced.
"With the launch of our mobile service, we now provide formulary data to physicians via mobile PDAs, over the web, and via our print offerings," said Paul Greenberg, MD, President. "These services also provide unique value to our pharmaceutical partners who can now deliver their branded messages to physicians at the moment prescribing decisions are made."
About Fingertip Formulary®
Fingertip Formulary (www.FingertipFormulary.com) offers comprehensive, integrated formulary data covering commercial, Medicaid, Medicare, and PBM plans, among others, in the United States. Fingertip Formulary offers a variety of unique data and marketing solutions for the pharmaceutical industry, consultants, and healthcare providers that provide access to and insight into formulary data. Fingertip Formulary also provides formulary data that is used by an ever-growing population of physicians, pharmacists and other healthcare providers via its website, mobile, and print solutions.
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